About us

We sell meaningful children’s pendants inspired for the next generation.

ILLUMINATING

Spreading awareness through fashion.

SUSTAINABLE

Preserving our planet for years to come.

CONFLICT-FREE

Putting an end to violence.


The smallest act of kindness is worth more than the grandest intention.

- Oscar Wilde


About us

We sell meaningful children’s pendants inspired for the next generation.

ILLUMINATING

Spreading awareness through fashion.


SUSTAINABLE

Preserving our planet for years to come.


CONFLICT-FREE

Putting an end to violence.



The smallest act of kindness is worth more than the grandest intention.

- Oscar Wilde


About us

We sell meaningful children’s pendants inspired for the next generation.

ILLUMINATING

Spreading awareness through fashion.


SUSTAINABLE

Preserving our planet for years to come.


CONFLICT-FREE

Putting an end to violence.



The smallest act of kindness is worth more than the grandest intention.

- Oscar Wilde


A child holding a white heart-shaped object

Our Mission

Pure at Birth was created to give the next generation a meaningful message that humanity is the beauty that sparkles. Our mission is to create a dent in the conflict mining jewelry trade and to give back meaningfully for a better future tomorrow.
a group of children in a classroom looking at something a professor is showing

How We Contribute

A quarter of our profits are donated to help fight the atrocities caused by conflict mining. We work with trusted non-profit organizations to expose conflict mining, as well as give those affected by it a second chance at a normal life.
Picture of the word

How You Help

Purchasing 100% conflict-free jewelry decreases the demand for mining. Your consumer habits directly impact the lives of people all around the world. Spreading awareness through education is the front-line strategy for bringing justice.

OUR TRUSTED PARTNERS